BAIC drops a door‑less, off‑road beast – the ELMT Max Concept
In a bold statement this month, Chinese automaker BAIC unveiled its newest off‑road concept, the ELMT Max Concept. The vehicle is built on a fully modular platform, letting owners swap panels and parts to suit anything from a daily commute to an extreme trail‑blazing adventure.
A look inside
- Interior – The cockpit is a rally‑inspired cockpit with a minimalist layout and thick, durable trim.
- Rear – The back of the SUV showcases a rugged boot with a sculpted bumper and ample cargo space.
- Side – The side profile is dominated by massive, off‑road‑ready tires and a high‑clearance stance.
- Front – The front is striking, featuring a bright, illuminated grille that glows in low light.
Image: BAIC
Design that adapts to your adventure
- Doorless front – The front of the ELMT Max Concept is missing conventional doors, a design that emphasizes raw off‑road capability while offering a unique look.
- Huge tyres – The SUV comes equipped with big, tubeless tyres that give it impressive traction.
- Illuminated grille – The front grille lights up, making the vehicle visible in the dark and adding a touch of style.
- Modular chassis – At its core, the car is built on a modular platform. You can swap out panels and parts to tailor the vehicle for city driving or to enhance it for cross‑country expeditions.
BAIC’s growing off‑road ambitions
The ELMT Max Concept follows the local launch of the B30 SUV earlier this year (November 2025). BAIC is clearly positioning itself as a serious contender in the off‑road SUV market, pushing design and technology boundaries with each new model.
As the automotive world watches these developments, BAIC’s modular approach and dramatic styling set a new direction for adventure‑ready pickups and SUVs in the Chinese market.
