Honor is taking Europe by storm, with new figures revealing the brand saw an 11% jump in smartphone sales across the continent in the second quarter of 2025.
That’s right—while other big players are struggling to keep their numbers up, this rising star is quickly winning over shoppers with its stylish designs and competitive prices.
Samsung on the Back Foot
Meanwhile, tech giant Samsung didn’t have such a great quarter. The South Korean firm saw its sales slip during the same period, adding to what’s becoming a challenging year in the European market.
It’s a sign that consumer tastes are shifting—and that new competitors are seriously stepping up their game.
A Changing Market
With more choice than ever, European buyers are clearly looking beyond the usual big names. Honor’s growth reflects a broader trend of shoppers hunting for value-packed devices that don’t break the bank.
Will Samsung bounce back—or is this the start of a major shake-up in the smartphone world? Keep watching this space.
