In March 2026, Toyota South Africa secured a 22.9% market share, with the Japanese automaker’s local arm selling 13 323 new vehicles in the third month of the new year.
Image: Toyota South Africa (caption: Image: Toyota South Africa)
Maintaining its lead as the best-selling car brand in SA, Toyota South Africa Motors (TSAM) presented strong monthly sales figures in March 2026. The company’s local arm recorded 13 323 new vehicles sold, up 1 051 units from February 2026. This gave Toyota a 22.9% market share of the total 58 060 new-vehicle sales in March, as reported by naamsa.
In the passenger-car segment, TSAM posted a 19.1% market share, with 7 505 new Toyota passenger cars sold in March 2026. The top-sellers were the Corolla Cross (1 538 units), Starlet (1 174 units), Fortuner (999 units) and the Urban Cruiser (816 units). Toyota’s Lexus luxury arm sold 93 new cars in March, with NX (32 units), GX (26) and LX (23) units sold.
In the light commercial vehicle (LCV) segment, Toyota shifted 4 118 new Hilux units. The Hiace and Land Cruiser 79 bakkie moved 725 and 371 units respectively. Then, 111 Quantum units were sold in March 2026. In the LCV segment, TSAM achieved a 34.9% market share. In the heavy commercial vehicle (HCV) segment, 275 units combined from Hino were sold.
Toyota’s aftersales and parts division delivered over two million parts locally and exported 368 298 parts.
Said Leon Theron, Senior Vice President of Sales and Marketing at TSAM, “Toyota’s March performance reflects steady demand across our product portfolio and the ongoing resilience of our operations.”
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