Xiaomi has rocketed to the top of the tablet market in the second quarter of 2025, boasting an impressive 42% growth in shipments. This stellar performance has solidified their position as a major player, shaking up the competition.
Tablet Market Heats Up
The overall tablet market saw a healthy uptick in Q2 2025, with shipments increasing by a significant 9% year-on-year. This surge indicates a strong consumer demand for tablets, whether for work, entertainment, or staying connected.
Xiaomi Steals the Show
While the market grew, Xiaomi’s growth absolutely blew everyone else out of the water. Their 42% increase in tablet shipments is a clear sign that their strategy is paying off, resonating with consumers looking for quality devices at competitive prices.
Apple Still Holds the Crown, But Xiaomi’s Closing In
Despite Xiaomi’s phenomenal growth, Apple continues to lead the pack in terms of market share. However, the gap is narrowing, and Xiaomi’s aggressive expansion suggests they are seriously challenging the status quo.
Samsung and Lenovo Follow Suit
Samsung and Lenovo also put in strong performances, securing the second and third spots respectively. Both companies saw moderate growth, showcasing their continued relevance in the tablet space.
Huawei’s Resurgence
Huawei, despite facing challenges, has also shown signs of a comeback, achieving a respectable 2% growth in shipments. This indicates that the company is steadily rebuilding its presence in the global market.
Other Brands Lag Behind
Other brands in the market experienced a decline in shipments, highlighting the increasing consolidation of the tablet industry around a few key players. Xiaomi’s remarkable growth is a testament to their innovation and market strategy, making them a brand to watch in the coming quarters.
